Job Description
• Managing the company’s social media accounts (Facebook, Twitter, Instagram etc)
– Daily monitoring, posting and content development to appeal to the local market
– Provide input on weekly promotions to drive sales online in line with commercial plans
– Extend the reach of social media posts by posting on third party platforms. e,g University Platforms, tagging MTN
– Prepare weekly status reports on social media efforts and success rates
– Help identify opportunities that will promote growth on social media sites
– Work closely with the Web team to ensure we’re fully leveraging the website for maximum impact/results
– Help develop visual content and campaign ideas for digital marketing
• Public Relations
– Research key events taking place in Uganda that Jumia would benefit from attending to raise brand awareness
– Research key influencers in Uganda that Jumia would benefit from partnering with
– Research key bloggers in Uganda that Jumia would benefit from partnering
• Brand building
– Speak directly with users (can be via social media, email, on the phone, or in person).
– Ask users for feedback, either directly or by polling.
– Take part in street marketing activities e.g. handing out flyers at malls, campuses
– Be an enthusiastic brand ambassador for Jumia i.e. represent the brand in our partner’s stores (introduce them to Jumia, promote our latest deals and teach them how to use the website/app)
– Ensure we always have enough flyers and voucher cards available
• Event Planning
– Assist in event planning
– Ensure events run smoothly
Position Requirements
– Has marketing-related degree or diploma
– Experienced in using Facebook for business, Twitter and Instagram
– Competent in all computer packages: Excel, PowerPoint, Photoshop
– Extremely driven, confident and creative
– Has strong organisational skills and time management
About the Company
Our company is part of Rocket Internet, a global and leading incubator of start ups specialized in e-commerce. We have already built in France successful companies like Groupon, Zalando, Wimdu, EDarling, Glossybox… We are present in more than 20 countries in Europe, Middle East, Asia and Latin America and this accumulated experience has allowed us to develop a strong platform, which can support new ventures with both advice and capital on a truly global basis.
Jumia is expanding its activities in Ghana. To support our development we are currently looking for outstanding candidates interested in entrepreneurship and e-commerce to join us. This is a perfect opportunity to participate to an entrepreneurial adventure that will lead to the future stars of the web universe.
