As part of the initiative to discourage irresponsible drinking and drunk driving, Uganda Breweries Limited (UBL) has embarked on a series of activations in Bars around Kampala. UBL scouts have been going to Kampala hangouts, the likes of Club Gabiro Bugolobi, Sky Lounge, Zone 7 and engaging revelers on responsible drinking and urging them not to drink and drive.
On Friday night, the UBL scouts stormed Legends bar and asked party goers to pledge to responsible drinking. The attendees received red cards and free goodies from Uganda Breweries, as well as tips on responsible drinking. The excited party goers were thrilled to partake in the dice game and pledged not to drive under the influence of alcohol.
Responding on why they took the campaign to bars, Rhona Arinaitwe, UBL corporate Relations Manager said, “We chose to go to the points of consumption because these are the best places to reach our target audience and cause behavior change.” She noted that preventing drunk driving is at the cornerstone of Uganda Breweries Limited’s mission to encourage responsible drinking.
The scouts will every Friday and Saturday be hitting Kampala night spots and dazzling revelers as they show them how to enjoy responsibly.
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