On 5th September, Avarc Apparel, a new clothing line, launched in Kampala, Uganda.
The clothing line debuts with Christian inspired t-shirts in a quite populated market. Renown, Definition Africa is the poster child for making hippy and urban tshirts and garments alike trading in Uganda and Kenya. Also, Pispa Africa are the powerhouse behind the now popular Phaneroo “it’s working” t-shirts and an assortment of other branding materials.
According to company CEO, Amara Bill Kevin, Avarc Apparel is a clothing line that wants to send a message of inspiration and hope. He adds that the clothing line targets the youth and that’s why quality and price have been put into consideration.
In a statement, he is quoted.
“With carefully picked words and statements and illustrations, we design and bring that t-shirt to life. You may not notice, but the power it adorns is huge. Just the number of people who glance at it as you move up and about is enough to leave them happier, inspired and probably transformed.
We think it’s more than just a garment, more than just a tshirt. More than just another tshirt. We believe it’s a renaissance and a revolution. But one that will not be televised.”
Social media has undeniably played a big role in the organization of the clothing startup. From linking up with prospective customers to marketing the products made. Besides, the clothing line was launched in an exclusive online event.
The launch comes at a time when sub-saharan Africa accounts for the importation of more than 80% of the second hand clothes. Apparently, second hand clothes are of superior qualities and are price friendly too. This is an uphill challenge that the new clothing startup has to climb over. It has to appease customers with products (brand new tshirts) that are of acceptable quality and relaxed on the pocket as well.
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