Crown Beverages boosts Mirinda with new flavor

According to Jeff Ssekandi, the CBL Ag. Head of Marketing, the introduction of the new Mirinda Lemon on the market is aimed at reinforcing the brand position as the consumers’ favorite soda, by giving consumers a wider variety for them to choose from and to suit the consumers’ lifestyle.

“Mirinda Lemon, comes with a unique, crisp, taste flavor to capture the distinctive taste of the original lemon fruit. We are certain that Mirinda Lemon will enhance our brand portfolio and will present our consumers with more choice to play with,” Ssekandi said at the launch of the new variant in Kampala.

Mirinda now boasts of five different flavors; Green Apple, Orange, Fruity, Pineapple and Lemon.

Timothy Luzinda, the brand manager, said that the launch of Mirinda Lemon strengthens the positioning of the brand as an exciting young and vibrant refreshing drink amongst its growing customer base across the country.

“Mirinda has over time evolved due to the needs of the customer. The changing market trends also informed our decision to introduce this new variant to our market. As a brand, we continue to innovate exciting ways to keep our customers refreshed and bring to life our brand thematic – Free Your Fun side,” Luzinda said.

Mirinda Lemon is available in 330ml bottle at 1200shs and 500ml at 1,700shs across all Crown Beverages’ outlets, retail stores, supermarkets and kiosks across the country.