By Nash Able
Beverage consumers at campus have yet another soft drink to enjoy following the introduction of Evervess Bitter Lemon variant by Crown Beverages Limited (CBL) on Friday. The launch took place at V-Pub & Lounge, Forest Mall.
“We are very sure our consumers will love this, our new variant because it has been demanded for a very long time now,” Jeff Ssekandi, Head of Marketing at CBL said. He added that everybody has been looking out for a unique drink that is neither sweet nor bitter. “This drink is targeting mainly university students who want to stand out and look cool,” he divulges.
According to Ssekandi, a new variant in the lemon category needed to be introduced since it was lacking in the market. “We realised the need to increase the choice of our consumers that is why we have today introduced a drink with a unique, crisp, fresh zesty flavor to capture the distinctive taste of original lemon,” he said
He adds that the focus of this new variant does not lie primarily in the ability to be mixed with spirits, but also as a standalone refreshment.
The soda that is available in a 500ml plastic bottles at a retail price of Shs1,500 comprises of ingredients like flavor quinine, carbonated water, sodium benzoate, caramel colour and others.
