Daniel Kigozi also known by his stage name as Navio is the latest ‘MTN Smart Series’ brand ambassador. He joins the likes of Lillian Mbabazi, Pallaso and Ronald Mayinja as the latest MTN Smart Series ambassadors who were signed late last year.
The celebrated artist is signed by MTN to promote a series of MTN branded, affordable smartphones flagged under the ‘Smart Series’ campaign.
Navio who will be marketing one of the phones called the ‘MTN Smart Mini’ said, “Ugandans are definitely going really hard on social media. In my view, if I wouldn’t say something to someone’s face, why would I say to them online?”
“Internet in general has changed Uganda. And even affordable smartphones like the MTN Smart Mini are making it easier for upgraded experience. Instead of charming visits to sort out business face to face, someone can knock out 20 meetings online in one day on phone. The introduction of Internet on smart phones gives freedom of movement,” he added.
According to Mapula Bodibe, MTN’s Chief Marketing Officer, Navio as a youth influencer represents the portfolio of the subscribers that MTN is targeting by ensuring that they join the Information Society through affordable and reliable Internet access.
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