Bell Lager CEO Campaign Challenges Underway

A total of 10 contestants were last week invited to Bell Lager’s Enjoyments Headquarters and given their challenges under the brand’s Chief Enjoyments Officer (CEO) campaign.

Under the campaign, the brand is searching for creative and uniquely talented individuals with outstanding social skills to be appointed the CEO, who will walk away with a brand new Renault Kwid.

The 10 contestants were separated into two groups of five and will be given a limited budget and challenged to create enjoyments out of dull moments. Each group will be given a specific day to go into a yet-to-be-disclosed dull space and bring enjoyments to the people within it.

The contestants will be judged under four criteria: the ability to set the right mood through music or an engaging activity; the ability to include friends or pull a crowd; their creativity and; how they include Bell Lager into their challenge.

Following their performance in this challenge, one of the groups will be eliminated and walk away with a hamper from the brand, while the other will advance to the individual challenges.

Justin Agaba, Bell Lager’s representative, said, “We congratulate all the contestants that have advanced to this stage as we get into the final phases of the campaign. We will be looking to test the contestants on their ability to bring the enjoyments to any moment using their unique talents and abilities in line with our brand purpose, which is to let the good times flow.”