Musician Rema Namakula emerged the overall winner in the MTN Callertunez Awards 2015 with 350,487 downloads. The awards that were launched last year in July are aimed at reward artistes whose music is consumed most by listeners in form of MTN Callertunez.
The MTN CallerTunez Awards recognize talent and effort of artistes Customers who downloaded the most MTN CallerTunez also rewarded with cash and devices
The Awards included monthly recognition of artistes with the most downloaded Caller Tunez every month and customers with the most Caller Tunez downloads. The artiste with most downloads received Ugx 2.5m and customers who downloaded the most Caller Tunez received awesome prizes from Huawei and MTN Mobile Money worth Ugx 100,000 to other eleven customers.
Rema’s single Mchuzi was one of the most popular Caller Tunez among customers from the time the awards were launched and she won most of the monthly CallerTunez prizes.
With a vision of delivering a bold new digital world, MTN is focusing on changing society through digital innovations like the MTN CallerTunez Awards. Caller tunes, also known as CRBTs. are wildly becoming revenue earner for artistes, complementing other revenue streams like concerts and album sales. On the other hand, customers are also fast adapting to this new style of consuming music and other audio content. MTN recognizes this new thirst and is thus providing a platform that satisfies this need by providing the platform for the artistes to supply and the customers to consume the content.
While addressing the media and guests at the finale of the MTN Caller Tunez Awards Ms. Mapula Bodibe, the MTN Chief Marketing Officer, commented. “Phones have become a channel through which we’re delivering other customer needs like entertainment, over and above the traditional voice, in simple and affordable ways”. She added that MTN CallerTunez have made strong gains at a time when CD sales are waning and paving way for Digital Content consumption with CRBTs being one of the major revenue streams for industry stakeholders.”
Today MTN Uganda is rewarding eight (8) outstanding artistes in different categories and each receives the MTN CallerTunez Award and a cash prize of two million, five hundred thousand Uganda shilling.
“We are very grateful to all our customers who have embraced this service and for the support you have given us and the artistes. We recognize the hard work artistes put in to make the content and appreciate the fans, who are our customers for consuming the music,” concluded Ms. Mapula
The 2015 MTN CallerTunez artistes and category winners are;
1. Most Downloaded Zouk & Band – Mchuzi by Rema Namakula.
2. Most Downloaded RnB – Neera by Radio and Weasel.
3. Most Downloaded Religious – Nali Manyi by Mirembe Catherine.
4. Most Downloaded Afro-Beat & Afro-Pop – Manya by David Lutalo.
5. Most Downloaded Dancehall & Ragga – Friendly Match by Ziza Bafana ft. Zanie Brown.
6. Most Downloaded Reggae – African Gal by Bebe Cool.
7. Most Downloaded Hip-Hop – Broken English by Gravity Omutujju.
8. Most Downloaded Traditional – Balemeddwa okwekolera by Vincent Segawa.
You must be logged in to post a comment.