Hariss International Limited, one of Uganda’s leading manufacturers of Food and Beverages has launched an iconic new product dubbed “Sky View Orange” under the flagship brand Riham.
The launch was a two-day event that started with unveiling the product to consumers on Monday February 24th which was followed by a drive-through event on the streets of Kampala on Tuesday 25th. The drive-through saw thousands of Ugandans receive free bottles of Sky View Orange from vans that were distributing from door to door.
The new product has been launched in a bid to expand the company’s customer base and to meet the ever growing and changing customer needs. Sky View Orange is an addition to the already existing Sky View Citrus, which was launched into the market in 2017.
According to the makers of Sky View Orange, the new fresh soda will be trading under the renown Slogan “Go Xtreme” as a symbol of the brand’s ability to evoke high performance, youthfulness and a sense of excitement in its consumers.
The drive-through event was something to reminisce for ages as it left many consumers with a smile after learning that the extremely fresh Sky View Orange will go for just UGX 1,000 retail price. Folks were seen asking for more after having their first ever taste. Car racing, dancing, skating are some of the activities that brought life to the drive-through event.
According to Mr. Chadi K. Ahmad, the Sales & Marketing Director, Riham, consumers will not regret after tasting the cool new Sky View Orange.
“Today, consumers want variety and affordability topped with a superior taste, uniqueness and optimum quality.” Chadi said before adding that “We will compliment these activities with Product sampling and customer feedback,”
Apparently, the makers of this cool new drink have already started receiving positive feedback from consumers who are ready to ‘Go Xtreme’.
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