Culinary or Gastronomy Tourism is the travel for the taste of place in order to have a sense of place of place.
Its a unique sector contributing more than a billion Usd globally but one that remains un tapped and under funded by authorities and development partners.
Uganda is a home to over 52 tribes in addition to 6 indigenous groups each with a unique meal and drink that identifies it, from Malakwanga to Eshabwe, to busoga with emboli, luwombo in the central among many others.
Over the years Rolex Initiative has organized the dynamic rolex festival a celebration of the street delicacy Rolex” that has graduted to a meal and a national identifier for Uganda.
This year’s Rolex Festival will happen on Sunday 21st of August at Lugogo Cricket Oval starting at 9am -8pm.
Charges are 10k and 30k for VIP.
In addition, Rolex Initiative unveiled yet another food event aimed at promoting local food and beverage tourism debuted “Feast on Loco” that will take place in the second week of November at Sheraton Hotel.
This celebration is intended to graduate indegenous dinning experiences to the five star hotels and restaurants.
“Most high end dinning spaces are selling to us an exotic culture and we desire our cultural idnetity through meals and beverage to be sold to the international visitors,” added Jonathan Nalebo the MD at Rolex Initiative.
This will be powered by Coke, KCCA, Next Media, Explore Uganda and Ministry of Tourism Uganda.
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