Top city Boda boda brand, Safeboda has taken their campaign to universities as a way of tapping into the grassroots of the economy and population.
This has been done through appointing brand ambassadors.
Every year, Safeboda takes on 1st year students from institutions of higher learning and equips them with experience and skills in the different departments of the company. These brand ambassadors are then assigned to various departments on a rotational basis and are paid for the tasks that they accomplish.
One of the newly recruited Safeboda brand ambassadors known as Shakira from Makerere University is quoted to have said that she feels like she has a purpose in life and now feels independent from her parents because she’s able to utilize the money earned from the tasks she accomplishes with Safeboda.
Safeboda recruited these ambassadors from Makerere University, Uganda Christian University, MUBS and many others.
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