Uganda Breweries Limited (UBL) has awarded the overall winner of its consumer promotion the Laga Swagga nationwide campaign. The 3 months campaign attracted thousands of participants across the country with a lucky few winning weekly prizes.
Susan Kyokusiima, a farmer and bar owner from Mitoma District, walked away with a grand prize of UGX 50 million after she emerged a the overall winner of the campaign. Kyokusiima was awarded on Wednesday and thanked UBL for giving awarding her with what she termed as ‘life-changing’ money.
“I saw my customers participating in the Laga Swagga campaign and asked them to help me join the campaign, I only joined to get airtime now see what Uganda Breweries has rewarded me with life-changing money. I’ve always enjoyed Uganda Waragi, but I never imagined I would win such a big amount of money. I thank UBL for this opportunity and encourage others to keep participating while drinking
responsibly,” she said.
Kavuma Matthews walked away with UGX 2.5 million, while Buyondo Douglas won UGX UGX 500,000.
Speaking at the grand prize handover, Hillary Baguma, UBL’s Brand Manager for Mainstream Spirits, reflected on the success of the campaign, stating that the campaign was a give back to the brand’s loyal consumers.
“The major goal of the Laga Swagga promotion has been to celebrate and give back to our loyal consumers, and we are thrilled with the overwhelming response. Our consumers are passionate about the brands, and this campaign has allowed us to engage with them in a meaningful way.
Francis Nyende, the UBL’s Marketing Manager of Mainstream Spirits, expressed excitement about the impact of the Laga Swagga campaign, stating that it has been successful.
“Laga Swagga has been a truly remarkable promotion, and the feedback from consumers has been outstanding. Our mission has always been to celebrate our customers. Susan Kyokusiima’s win is just one of the many examples of how UBL is
committed to engaging and rewarding its loyal consumers.”
The campaign, which run from August to October, saw consumers win daily and weekly cash prizes.
