Uganda Breweries Limited – UBL has finally unveiled Tusker Cider, the latest beer on the Ugandan market. The stylish launch party went down on Thursday, January 27th at Legends Grounds, Lugogo.
Tusker Cider is the first locally-produced cider in East Africa which is made from the finest quality apples. The newly launched beer is an extremely rich and flavourful drink and a perfect companion for consumers looking for new, easy-going and exciting experiences.
Speaking of the party, the invite-only apple-themed event featured entertainment from singer Azawi, lots of games and challenges that saw consumers win Tusker Cider hampers. The lit party was hosted by TV and radio host, Sheila Salta, who was also unveiled as the beer’s brand ambassador.
Revelers also danced their lockdown stress away following back-to-back tunes dropped by DJ Slick Stuart and Roja in celebration of the night economy reopening.
According to Emmy Hashakimana, UBL’s Marketing and Innovation Director, Tusker Cider delivers a rich fruity flavour with a sharp crisp finish that is lightly carbonated, very refreshing with a subtle natural sweetness
“Tusker Cider delivers a rich fruity flavour with a sharp crisp finish that is lightly carbonated, very refreshing with a subtle natural sweetness – all designed to excite your taste buds as you celebrate life every day. It is the first cider to be locally sourced and produced in East Africa, making it a unique opportunity for us to build a deeper connection with our consumers.” Hashakimana said.
Hashakimana added that the cider, which is under UBL’s Innovations line, joins the brewery’s track record of introducing never before seen innovative products that continue to challenge the adult beverages sector like Uganda Waragi Coconut and Pineapple, Bond 7 Honey, Gordons Pink and most recently, Baileys Delight.
Since the night economy is officially open, campusers are urged to grab a Tusker Cider which is already available in all bars and supermarkets around the country.
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