Reports reaching our desk indicate that Uganda Breweries is launching a new cool beer that is going to leave other competitors shaking in its boots. The newest frothy offering is said to be an innovative, cool, vibrant beer they have dubbed Black Bell.
Highly placed sources inside the brewery have intimated that the new drink is targeted at the youth and trendy stylish campusers. This is slated to give competitors like Club Beer Managers sleepless nights as they have been relying heavily on this demographic to push volumes.
So far, Black Bell has only been launched to a few UBL staff at the UBL Rooftop Bar who are tight lipped about the plans for the beer.
Our inside source was able to snap a quick photo to maintain his cover.
We have not tasted Black Bell yet but we overheard from top brewers that it is bodied and more flavorful to appeal to those millennial’ palettes. If it is anything like Bell Lager which it shares its name, then we have no doubt it will become an instant sensation.
This is another blow to NBL from our friends at Portbell Luzira who have been dominating the alcohol industry in the recent months first with various festivities to mark their 70 years anniversary and also launched a 3 billion shilling Tubbaale promotion that has got beer drinkers talking.
We can’t wait to get our hands on the much sought after and anticipated Black Bell. We have been told it will hit the shelves any minute now. Let’s get out funky side on with Black Bell.
You must be logged in to post a comment.