From connecting millions of people across the world with a dream of delivering a bold new world to its subscribers, MTN is seeking to connect youth to their dreams in its new thematic campaign dubbed ‘For Good’.
The ‘For Good’ campaign was rolled out by MTN Group in November last year and will run across the 21 countries in which MTN operates. Running under the theme; ‘whatever your dream, let’s create it together’ in Uganda, the campaign will be tied around connecting people, particularly the youth to their dream.
As a company that has evolved from a small SME to the dream Multinational brand that it is today, MTN’s journey is proof that dreams are valid and that the future belongs to those who dare to dream and pursue their dreams relentlessly.
Today, MTN is a leading emerging market telecommunications operator with 240 million customers in 21 countries in Africa and the Middle East. In 2015, the Telecom giant was named Africa’s most admired and most valued African brands by Brand Africa. MTN has consolidated its position of being at the forefront of innovation in connectivity.
From connecting people through fixed landlines when it started its operations in Uganda in 1998, MTN made a mark on the country’s telecom landscape as the first operator to introduce affordable mobile handsets, then known as ‘kabiriti’, making many Ugandans realize their dream of owning a mobile cellular phone. In the wake of smartphones, the telecom giant made another first by introducing the first feature smart phone, ‘Kamunye’ that has gone a long way to give Ugandans an opportunity to own a smartphone at as low as Shs. 89000.
Apart from connecting people, MTN has also led innovations in connecting businesses across the 21 markets. The Telecom has over the years built a strong international brand that is recognized for its leadership in mobile telecom, technology and mobile financial services.
Like MTN, many of the leading businesses, companies and enterprises started from an idea that sprung from a dream. Youths have many dreams and MTN wants to help them bring their dreams to life under the ‘For Good’ campaign.
Commenting about the campaign, MTN Uganda CEO, Mr. Wim Vanhelleputte said that: “The youths have many dreams. Since we are in the business of connectivity we want to be the link that connects the youth to their dreams. Our pledge to the public is whatever your dream, let’s create it together.”
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