Introduction
Videos have become an imperative part of a lot of online ventures. Be it a simple hoarding on the busy streets, professional ads, brands promoting themselves on social media channels, the wide acceptance and wide reach of videos is evident everywhere. A video delivers a lot of information in a comparatively much shorter time as well as keeps the audience hooked with the emotions that it evokes using music, expressions, and speech. Most marketers have agreed to the enormous profit potential that video marketing has offered.
Considering the role and stature of videos in the market today, people who are the creators or wish to create videos in the future should realize the importance of correct presentation and the role of editing to come up with aesthetically appealing, informative, and structured videos to give out to the world.
Editing: Its Role in Video Making
You must have watched several videos till today. Be it on Instagram, YouTube, someone’s wedding, some event or even a series or a movie. Did you like them all? Definitely not, there are millions of videos that are uploaded on the internet every day, and most people take out time and put the effort into curating them. Then, what is it that makes one reach a million views, and the other remains in darkness? Have you wondered? It is the process of editing that can change the look and feel of the entire video. For a video to become a hit, it needs to be shot pleasantly and creatively, but the charm and beauty that editing can bring is unparalleled. Given below are some tips that you must consider while you sit down to edit your video before publishing it.
- Select Your Tool and Study that Thoroughly
The market is full of software and apps that are used to edit videos, but not all are the same. Each software has its features, requirements as well as its pros and cons; you need to choose the suitable option for your video wisely. You can learn software, install it, and then work on it to achieve the result of premium quality You can also edit video online using online software which are quite simple to use and are self- explanatory.
- The Color is What People See:
Video is the most interesting form of visible media, and it should not disappoint the viewer’s eyes. Your video can be shot in entirely different lighting because of restraints in budget, time, or resources but never post that without correcting its color. The brightness, color temperature, contrast should be per the theme of your video for the video to become realistic and appealing to the audience.
- Music Evokes Emotion
A video without music can appear very dull. The best movies utilize effective music that flows seamlessly with the mood of the theme. The music can be at the center or it can blend with the video. If you are trying to tell a certain story, you will have to juggle it hard to find the right song or instrumental in going along. You can find a lot of free tracks but do not compensate for quality if it is about a small amount.
- Organization is Essential
A video uses multiple mediums such as visual, audio. Any video aims to inform, educate, entertain, tell a story, etc. and to do this, it has to have music, texts, presentation, explanatory elements, graphics, and animation. Editing is the process of combining these separate entities to create a single piece of art. All this leads to numerous folders and files on the system. While editing, you need to be extra cautious while managing these files. When you start a project, assign a folder to it and keep saving all the files with proper names in the same folder for future reference and the ease to locate them. This will save you a lot of time.
- Keep the Video in a Flow
If the viewer does not understand the video because of a jump in the clips or a sudden disturbing transition, then your editing will go in vain. Take note of all the clips that will go in the final video, write down their order, the type of transition, the change in music, etc. that will happen, so you don’t end up doing something wrong in a hurry.
- Don’t Forget to Save at Regular Intervals:
You might be thinking that this is a silly suggestion and everybody in the world knows this. But, you will hear many cases of data loss because of not saving the file. Editing is a long process that involves multiple steps, and it takes a fraction of a second to press Ctrl + S, so keep saving your files at small intervals to not miss out on any vital addition or subtraction.
Conclusion
Editing is a complex process, and one can always learn something new, but you need to start from the basics. If you have started a YouTube channel, you can take the help of the YouTube video editor as it helps you to trim the video and filter out the unnecessary parts. Gradually you can learn advanced tools and software to present even more flawless videos to your viewers. A video is a story that needs to be told with the right mix of technique and emotion. Never skip editing as it gives you a chance to improvise for your benefit
