Videos have been proven to be one of the most effective tools for marketing these days. Websites have reported a boost of up to 150% on conversions after they uploaded explainer videos. Explainer videos are short videos that explain a company’s products or services.
Explainer videos are usually meant to promote a specific offering of a company meant for a target audience. They can be uploaded on the main page of a company’s website, or specific landing pages, or any other relevant pages. You can also share your explainer video on social media or advertise it using channels such as YouTube.
Making your explainer video does not have to be complicated. This article will help you get an understanding of how to make an explainer video.
Making Your Explainer Video
The present is the easiest time to create and distribute videos. However, they still require time, effort, and commitment, especially if you want your video to connect with your audience. Your video needs to have a vision and should engagingly deliver its message.
Writing the Script for Your Video
The script needs to be carefully drafted to ensure that it has the right tone. As a rule of thumb, you should spend more time working on your script than you do on making your video.
Rather than outsourcing the job, you should try and write the script yourself since you know your product and your audience better than anyone else. A scriptwriter may use better language, but they won’t know what to highlight in your product and how to best talk to your target audience.
You are the one who understands how your SaaS product will help your clients, and therefore, you should use your own words to explain your product to that audience.
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Your explainer video should have a seamless structure. You should start by providing a brief outline of your product. Next, you should talk about how your product solves an existing problem. After that, you should make a call to action.
Your call to action may take any form. You can ask your audience to sign up for a free trial or tell them about a temporary discount that they should avail. Finally, you can talk about the public credentials of your product, such as well-known clients or awards that your product has won.
Keep your video as short as possible, and keep your script in the second person.
Record the Voiceover or Hire Your Actors
You should hire professionals to do the voiceover in your video or to act out the script. You can either make a video that only has a voiceover or have an actor deliver the lines while being on-screen. There are many websites where you can get in touch with such professionals and hire them.
Producing Your Explainer Video
Depending on how much you want to invest in your explainer video, there are several options available that you can use to produce or create your video.
You can hire a production company that will take care of almost every step of the production process and delivers a great video. Production companies make videos of the highest quality, and you can tell the difference. They use expensive equipment and the latest video-making techniques that are guaranteed to engage audiences.
If you don’t want to hire a production company, then you can hire individual freelancers who can help you with your video. You can individually hire a cinematographer, actors, production assistants, etc., who have experience in filmmaking. This might not deliver the best results, but it will get the job done.
If you’re on a budget, then you can make the video yourself. You can create an animated video using online tools. They have tutorial videos that will guide you through the process even if you have no previous animation experience.
If you want to make a live-action video, then you should ensure that you have a good camera, such as an iPhone camera or a DSLR.
Adding Music and Sound Effects
The final stage of making your explainer video is editing it and adding sound and music effects. You should make sure that you are legally allowed to use their sound effects for making a commercial video. Some sounds effects are free, while others need to be purchased.
Take a look at the main types of explainer videos to decide which one is right for your product,
Types of Explainer Videos
Whiteboard Videos
This type of video is popular because it is easy to make and can be produced on a shoe-string budget. A whiteboard video consists of a whiteboard on which animated characters are hand-drawn and erased.
Even though this type of video is made at a low cost, it can be highly effective. You can also create video from photos, which is a much-loved filmmaking technique. Another popular method is making a slideshow presentation that can be made using the best slideshow app in the market today.
Animated Explainer Videos
This is the most recommended choice for explaining a SaaS product. Since SaaS products are not tangible, they are best described using animation.
Animated videos are cheaper to make than live-action videos, and they can be edited if you need to make changes in the future. You can also be more creative in an animated video and make your message stand out.
Live-action Explainer Video
A live-action video consists of actual people performing or acting. A live-action video is more expensive to produce since you need a real-life set, actors, producers, camerapersons, and so on.
You can also make a basic live-action video with just you sitting on a couch if that works for you and your product. A live-action explainer video is more useful if you have a physical product or your product is more people-oriented.
Conclusion
Regardless of the type of explainer video you use, you need to ensure that you connect with your audience and get the message out there. Your explainer video is the front-face of your company, so make sure that it remains true to your brand. An explainer video can supercharge your business, so be prepared for an increase in business once you start using it.
