Party lovers are in for a high-energy October as the Smirnoff Fiesta hits the road for a three-stop party tour featuring DJs, MCs, urban music and themed experiences.
The tour kicks off on October 3 at Kampala International University (KIU) before heading west to University Inn in Mbarara on October 10.
The final stop will take place on October 31 at Servite Hostel in Kyambogo, where the Fiesta will take on a Halloween theme for a special Halloween edition.
The DJ-led tour will bring together a lineup of established and emerging spin masters, promising a mix of hip-hop, party anthems, Yanos and Afro-inspired sounds.
At the opening Kampala stop, the entertainment lineup will feature DJ Alisha, City Girl, Ri Deejay, Dreadlazer and Wiz J, with the DJs set to take partygoers through different sounds throughout the night.
Keeping the crowd moving will be MCs including Josh MC and Saint Trevor, among others.
Speaking about the tour, Smirnoff Brand Manager Raymond Karama described the brand as a major player in creating high-energy party experiences.
“Smirnoff is at the forefront of high-energy party experiences and with the Smirnoff Fiesta, we bring this experience closer to the consumer and release their party spirit,” Karama said.
He added that the tour would give consumers an opportunity to experience the brand through music and entertainment.
The Smirnoff Fiesta is positioned as a pop-cultural platform built around urban music, inclusive entertainment and immersive brand experiences.
With three stops spread across Kampala and Mbarara, the October tour is expected to bring together university students, young partygoers and music lovers looking for a different nightlife experience.
Entry to the Fiesta will be available upon purchase of any Smirnoff Ice flavour, with partygoers encouraged to follow Smirnoff Uganda’s social media platforms for updates on the individual events.
The October 31 stop at Servite Hostel is expected to stand out as the tour’s thematic finale, with the Halloween Fiesta bringing costumes and the spooky season into the Smirnoff party experience.
