Mirinda Uganda has partnered with Glovo to launch “Mirinda Send a Smile,” a new consumer experience aimed at delivering 2,000 smiles to people across Kampala over four weeks.
The initiative is part of Mirinda’s “Sip a Mirinda, Spread the Smile” campaign and is designed to turn the brand’s message of happiness into a real-life experience by giving Ugandans an opportunity to surprise friends, family members and loved ones with unexpected gestures of joy.
Mirinda launched the global “Sip a Mirinda, Spread the Smile” platform in November 2025, with Uganda among the first markets to activate the campaign.
The platform is built around the idea that life can be busy, stressful and unpredictable, encouraging people to create small moments of happiness for themselves and those around them.
Through Send a Smile, Mirinda is taking the idea further by allowing consumers to actively brighten someone else’s day.
The experience is open to Kampala residents who want to surprise someone who could use a little encouragement — whether they are dealing with work pressure, school stress, having a difficult day or simply deserve a surprise.
To participate, consumers can message Mirinda Uganda on WhatsApp at +256 791 131 122.
They then nominate a friend or loved one and place an order through Glovo, including a personalised message for the recipient.
Glovo delivers the surprise package, which includes a Mirinda, the personal message and an additional gift, at no cost to the recipient.
The campaign is expected to create thousands of spontaneous moments of happiness across Kampala while demonstrating how digital platforms can be used to facilitate personal experiences.
‘We want Mirinda to be that trigger for a smile’
Pearl Kitimbo, Brand Manager for Mirinda at Crown Beverages Limited, said the initiative was designed to make spreading happiness simple and accessible.
“Mirinda has always been about bringing colour, energy and fun into people’s lives. With Send a Smile, we wanted to take that a step further and give people a simple way to brighten someone else’s day.”
Kitimbo said the campaign recognises the pressures many people experience in their daily lives and the impact that a small, unexpected gesture can have.
“Whether you are stuck in traffic, coming out of a long day at work or dealing with the pressures of school, sometimes a small unexpected gesture can completely change your mood. We want Mirinda to be that trigger for a smile.”
Glovo expands beyond conventional deliveries
The partnership also brings together two brands focused on convenience, digital engagement and everyday consumer experiences.
Clifford Mugerwa, Senior Brand Ads Analyst at Glovo Uganda, said the partnership demonstrates how delivery platforms can be used for more than food and grocery deliveries.
“Glovo is thrilled to partner with Mirinda to power the ‘World’s First Smile Delivery Service’. At Glovo, our mission goes beyond delivering food and groceries; this campaign proves our platform’s ability to deliver emotional connection, surprise, and joy directly to doorsteps.”
By combining Mirinda’s proposition around fun and happiness with Glovo’s delivery infrastructure, the campaign allows consumers to turn a simple thought or message into a physical experience delivered directly to someone’s doorstep.
Rather than simply asking audiences to engage with a campaign message, Send a Smile gives consumers a direct way to participate by creating an experience for another person.
Mirinda is now calling on Kampala residents to nominate friends, colleagues, family members and loved ones who deserve a surprise and take part in the four-week campaign.
The initiative carries a simple proposition: one message, one free delivery and one smile at a time.
